It’s impossible to discuss marketing for small to medium-sized enterprises nowadays without including digital marketing. Marketers who are savvy focus on connecting with consumers and prospects where they spend the majority of their time – online, on their phones, etc. Join Digital Marketing Course in Chennai at FITA Academy to grow your business with digital marketing.
A successful digital marketing plan should employ a range of techniques. Here are five digital marketing/advertising tactics you may employ to help your company develop.
Social Media Marketing (SMM)
Social Media Marketing connects customers and prospects through social media platforms like as Facebook, Twitter, and LinkedIn. According to Statista, 54 percent of Americans use social media on a daily basis, and they spend an average of 145 minutes doing so. Facebook continues to be the most popular platform, with 2.74 billion monthly active users, followed by YouTube with 2.29 billion users, WhatsApp with 2 billion users, and Instagram with 1.2 billion users.
You might be astonished to learn that there are currently over 100 different social media platforms available, each with its own set of features and communication best practises. The good news is that you don’t have to be on every single one of them. You must choose one or two that are appropriate for your company, as well as your clients and prospects.
You can utilise social media platforms to enhance brand awareness, attract traffic to your website, and increase sales by producing outstanding material on a regular basis, listening to and connecting with your followers, and monitoring your results. Consider incorporating social media advertising into your strategy to boost the impact of your social media activities.
Search Engine Optimization (SEO):
If you sell widgets, you want your website to come up towards the top of the search results when someone searches for widgets online. The way search engines, such as Google, pick which websites are presented first is not random. If you want people to find your website when they are looking for a product or service you provide, it must be intestinally constructed to do so. This is referred to as Search Engine Optimization (SEO).
Although SEO is complex, and best practises are continuously changing, here are a few SEO methods to consider:
- Creating a positive overall user experience
- Getting ready for voice search
- Creating mobile-friendly designs
- Providing high-quality content
- Using the appropriate keywords in the appropriate places
- Incorporating relevant backlinks
Search Engine Marketing
Consider paid search engine advertising if you want to improve your ranking on Google and other search engines. Search engine advertising that are highly targeted and include links to persuasive website landing pages can improve website traffic and convert more prospects into paying customers.
One of the fastest methods to develop your business is to use search engine advertising, such as Google Ads. However, it must be done strategically. You’ll witness an ever-increasing flood of new leads and sales, as well as an increasingly greater ROI, by studying search engines and keywords, monitoring outcomes, and continuously optimising your advertising over time. To grow business with digital marketing, join Online Digital Marketing Course which will provide strong practical knowledge.
“A marketing approach of developing and delivering valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the purpose of driving profitable consumer action,” according to the Content Marketing Institute. Blogs, videos, case studies, how-to guides, testimonials, checklists, and other forms of content marketing are just a few examples.
You may establish relationships and trust, increase revenue, and cultivate more loyal customers by disseminating this material on platforms like social media, emails, and websites.
You may have heard that email marketing is dead, but the truth is that it has one of the best ROIs. According to Constant Contact, every dollar invested on email marketing generates a $42 return.
Purchasing a contact list and sending out email blasts to that list, on the other hand, will not yield that kind of return. Instead, you should provide useful material to people who want to hear from you on a frequent basis. This helps you cultivate relationships and establish trust, allowing you to convert many of those leads into paying clients.
A solid digital marketing strategy integrates a number of these techniques into a cohesive marketing plan. Here, we have discussed about how to grow business with digital marketing and best digital marketing practices and to learn more about Digital Marketing strategies, join Digital Marketing Course in Coimbatore at FITA Academy.